Your Strategic Employer Brand Project

 
Become an Employer of Choice by managing your Employer Brand
Over the next five years it will become increasingly difficult to attract and retain talented employees. Many organizations want to start with a more structured, professional approach to address this issue but don’t know how. The Employer Brand Scan® will help you with an inspiring start and provides a good overview of opportunities, issues and best next steps.

Involving colleagues from HR, Marketing, Communications and the Business with an inspiring workshop
The Employer Brand Scan® starts with a validated survey among your management team and talented employees. Both this and the following interactive workshop provides a great platform to take the relevant stakeholders and create and turn them into an Employer Brand team for your organization, which is (in our experience) one of the most important factors for success.

Keeping track – Measure to Manage
As you proceed and start taking steps in your journey towards becoming an Employer of Choice, you will be looking for ways to measure progress. Another advantage of the Employer Brand Scan® is that it provides you with a compact set of Key Performance Indicators that are easy and cost effective, with the possibility of yearly repetition. For more information about your Employer Brand made measurable: read about our method and results.


Employer Brand Scan: Your Strategic Employer Brand Project
How to get started with the Employer Brand Scan
  1. The first step in this process is the intake.
    We will explain the concept of our service as well as the report that we deliver as a result thereof.
  2. The second step is research.
    Our consultant will set up the tools to research your unique Employer Brand. This includes your secure (https) private webpage on our website where the data will be gathered via an online enquiry. We will provide you with the authentication methods to log in for selected groups of your management and your talent pool. The findings from the talent pool participants are made anonymous, but it will be possible to analyze the results across different segmentations like gender, functional area, business division etc.
  3. After data has been gathered, the third step is processing and analyzing the data, with special attention for:
    1. Strengths and weaknesses of your Employer Brand (qualitative insights)
    2. Characteristics and attitudes of your (selected) employees
    3. Vision and ambition of your management regarding your Employer Brand
    4. Gaps in Today vs. Tomorrow as well as Management vs. Employees
    5. Match of Employer Brand with internal and external target groups
  4. The fourth step is an interactive workshop with the involved branding team. Our consultant will share the findings from the data analysis and will explore with your team the key priorities and options to move forward.
  5. The fifth step is the report that comes with the workshop, containing crucial key performance indicators and insights about how to follow up on this information, including:
    1. The Net Promoter Score
      How strong is your Employer Brand embedded in the hearts and minds of your employees: how many of them are true ambassadors?
       
    2. The Resonance Score
      How well does your Employer Brand match with the personal brands of your internal and external target groups - today and tomorrow?
       
    3. The Employer Brand Activation Framework
      Which opportunities and insights emerged for you to consider to strenghten Talent Attraction, Selection and Retention?
       
  6. Based on the Key Performance Indicators it is now possible to manage and measure the performance / progress of your employer brand in time.

Want to know more?
If you want to know more about employer brand management, ROI for employer branding and you are currently setting up or reviewing your Employer Branding Strategy, please feel free to contact our Employer Brand Consultants, download our brochure about the Employer Brand Scan and Employer Brand Management, and get in touch through our contact page.

Corporate recruiter, HR or Employer Brand manager? Join the LinkedIn group Employer Brand Insights.