Successful Employer Brand strategies start with the Employer Brand Scan

 
Nothing is more important than getting the basics right.
Before you can attract, select and develop talented people for your business with new Employer Brand strategies, you need to know:
  • Where are you now?
  • Where do you want to be?
  • In which directions should you consider next steps?
The online Employer Brand Scan® provides a surprisingly clever and user-friendly way to start a successful Employer Brand Strategy project and answers these three questions.
It is based on our Employer Brand Archetypes and identifies your unique employer brand by looking at characteristic behavioral and cultural aspects and shared motivators and values, both within your management team and talent pool.		 

Using the Employer Brand Scan®, you will get new Employer Brand insights and  strategic directions about:
  1. Your current Employer Brand
  2. How management think about your Employer Brand in the future
  3. How well your Employer Brand engages your talent pool (today/tomorrow and internal/external)

The Employer Brand Scan® is a complete, all-in value proposition that you can order today and that can deliver results within 5 weeks.
It will highlight the key opportunities and issues of your Employer Brand and help you improve your positioning as an employer. It will also provide concrete directions for using your Employer Brand in the areas of Talent Attraction, Talent Selection and Talent Development. Once the survey and analysis is completed, our team will facilitate a workshop with your (Employer Brand) management team to develop a shared view on key insights and to get the team members to understand why to implement the next steps. The mix of qualitative and quantitative measurements and a vast benchmarking database will help you monitor progress and ROI of your investments with simple performance indicators, year on year if required. For more information on the workshop and the performance indicators, see Method & Results and Your Strategic Employer Brand Project.

Based on the detailed identification of your Employer Brand, we can also provide you with strategic Employer Branding related insights about:
  • Your Employer Brand and your Employee Value Proposition
  • Your labor market communication with regards to target groups (USP's and promises)
  • Your approach to talent selection


Want to know more?
If you want to know more about employer brand management, ROI for employer branding and you are currently setting up or reviewing your Employer Branding Strategy, please feel free to contact our Employer Brand Consultants, download our brochure about the Employer Brand Scan and Employer Brand Management, and get in touch through our contact page.

Corporate recruiter, HR or Employer Brand manager? Join the LinkedIn group Employer Brand Insights.