Method and Results: KPI's and Benchmarks

 
Method
The Employer Brand Scan® is based on our Employer Brand Archetypes and identifies your unique employer brand within management and talent pool (today and tomorrow) by looking at characteristic behavioral and cultural aspects and shared motivators and values. It makes use of a valid online enquiry that delivers quantitative and qualitative data from your management and talent pool, it makes it possible to make Employer Brand Management organized, measurable and manageable.

Focus:
  • Your talent pool’s values and motivators.
  • Your organizational culture and values.
  • Gap analysis: Today versus Tomorrow.
  • Key Performance Indicators that make your Employer Brand Strategy measurable.
Employer Brand Scan: The Report
Results
The Employer Brand Scan® comes with a complete report and is concluded with a workshop
and several KPI’s and Benchmarks, amongst which the following:
 The Employer Brand Scan: Talentpool Typology
In order to know your target market, you need to know your Talentpool. What is your talentpool's dominant type and which values are associated with it? What do they want? What makes them tick?
Employer Brand Scan: Gap Analysis Today versus TomorrowWhere are the gaps between your Employer Brand Today and Ideal Tomorrow? Along which variables? These questions are answered and bring you one step closer to raising your Employer Brand Management efforts to a professional level.
 
Employer Brand Scan: Resonance Score
This Key Performance Indicator directly tells you whether your Employer Brand for today and tomorrow match your employees in a satisfactory manner, or whether you should consider changes.
 Employer Brand Scan: Employer Brand Strategy Matrix
The Employer Brand Strategy Matrix follows up on the Resonance Score and gives you an indication of which buttons you could push turn in order to achieve a higher Resonance Score.		 Employer Brand Scan: Activation Framework
The Activation Framework analyses all data and gaps from both an internal and external perspective. These are then translated into Issues and Opportunities:
1. Talent Attraction: create consideration and preference
2. Talent Selection: identify the fit between talented candidates and your Employer Brand
3. Talent Development: increase the engagement of your employees



Want to know more?
If you want to know more about employer brand management, ROI for employer branding and you are currently setting up or reviewing your Employer Branding Strategy, please feel free to contact our Employer Brand Consultants, download our brochure about the Employer Brand Scan and Employer Brand Management, and get in touch through our contact page.

Corporate recruiter, HR or Employer Brand manager? Join the LinkedIn group Employer Brand Insights.