Employer Brand Archetypes

The Employer Brand Scan® is based on our Employer Brand Archetypes and identifies your unique employer brand within management and talent pool by looking at characteristic behavioral and cultural aspects and shared motivators and values.

Archetypes are idealized basic models which are believed to be imprinted in man’s psyche. There is a natural image of the father-model, the good friend, et cetera. While many brand archetypes can be defined, the Employer Brand Scan® uses the eight Employer Brand Archetypes listed below, which are considered the most effective.

		The Helpful Employer Brand Archetype
		The Supportive Employer Brand Archetype
		The Glorious Employer Brand Archetype
		The Adventurous Employer Brand Archetype
		The Perfection-oriented Employer Brand Archetype
		The Leading Employer Brand Archetype
		The Rebellious Employer Brand Archetype
		The Cheerful Employer Brand Archetype

Want to know more?
If you want to know more about employer brand management, ROI for employer branding and you are currently setting up or reviewing your Employer Branding Strategy, please feel free to contact our Employer Brand Consultants, and get in touch through our contact page.

Stay in touch: register to our Employer Brand Insights newsletter.
Corporate recruiter, HR or Employer Brand manager? Join the LinkedIn group Employer Brand Insights.